MERZ AESTHETICS UNVEILS NEW CONSUMER CAMPAIGN: MERZ AESTHETICS SERENDIPITY JOURNEYTM (MASJ)
Influential women representing different countries in the Asia Pacific region, including Sarah Roza from Australia, joined Merz Aesthetics to start a conversation about creating positive behaviours and attitudes around empowerment, self-confidence, beauty and body image. These women share their personal stories about overcoming their struggles and embracing their individuality without conforming to society’s standards of perfection or beauty.
Through this campaign, Merz Aesthetics hopes to inspire people to focus positively on their favourite features and minimise self-limiting beliefs preventing them from reaching their fullest potential.
The real voyage of discovery consists not in seeking new landscapes, but in having new eyes – Marcel Proust
The importance of the MASJ Campaign
This campaign was developed in response to results from a recent Merz Aesthetics APAC Consumer Research: ‘Discovering The Truth About Beauty and Self-Confidence’ conducted with Frost & Sullivan. This research showed a lower-than-expected level of self- confidence from the respondents (3,210 women & men, ranging from 21 – 55 years old; across 11 Asia Pacific countries, including Australia).
The key findings of this market research was that:
1) 70% of respondents lack self-confidence and often measure themselves against others
2) 50% of these less-confident individuals find it difficult to associate themselves as being beautiful/good-looking due to various reasons such as cultural norms and societal beauty standards.
3) 70% of respondents are highly proactive about making an effort to maintain and enhance their natural beauty adopting a healthy diet, exercise, and cosmetic treatments
Merz Australia’s MASJ Ambassador
Sarah Roza is Merz Australia’s MASJ Ambassador, Australian celebrity, and a popular social media beauty influencer. Sarah became MASJ Ambassador as she is a vocal advocate for building women’s self-confidence. “I’m really passionate about helping people build their sense of self and personal beliefs. I’m looking at working with schools to educate young women on these topics.”
About Merz Aesthetics and the MASJ campaign
“German-based Merz might have been recognised widely for its Alzheimer’s disease breakthrough and prescription pharmaceuticals, but in fact, the company was founded back in 1908 with a focus on aesthetic medicine. 110 years later under its fourth-generation management of the Merz family, the thriving firm has reinvented itself once again, returning to its roots in consumer health and beauty with its focus on medical aesthetics and neurotoxin therapy. The Merz mission is to improve patient health, helping them to live better, feel better and look better with our well researched, clinically proven Aesthetics portfolio. We proudly acknowledge that this has already been the case for millions of people, and we look forward to further bringing our mission to life through Merz Aesthetics Serendipity JourneyTM campaign, which will empower people to feel the best version of themselves every day, and to spread these positive messages to others” shares Merz Asia Pacific, CEO, Lawrence T. Siow.
Merz Pharma GmbH & Co, KGaA, is an independent international aesthetics and neurotoxin company with its own research and development capabilities, as well as Regional offices in North America, Latin America, and Asia Pacific. As a privately-held and family-owned German company celebrating a 110-year history this year, they research, develop, and distribute a wide-ranging portfolio of aesthetic products, including Ulthera®, for non-invasive skin lifting and tightening, antiwrinkle treatments and dermal fillers that enables physicians to meet the aesthetic needs of patients in over 90 countries.
Press ContactMerz Australia